About

Our Story – From the Founder

I’ve always been interested in technology. For as long as I can remember, it’s just been part of who I am.

When I was young, I used to love sitting with my older family members while they showed me what their PCs could do. I was hooked immediately. By the time I was ten, I was reading books on computer programming and server administration – not because anyone told me to, but because I genuinely couldn’t help myself. I was pulling computers apart, changing hardware, installing different operating systems just to see what would happen. In my early teens I discovered web development and taught myself HTML, trying to build my own websites. At home I built a server and started experimenting with running my own hosting services.

That curiosity never really switched off. After college I landed my first real IT job at a datacentre company. I spent ten years there, and it taught me something that I think is genuinely rare in this industry – what it actually means to build reliable infrastructure and deliver excellent service. Not just making things look good, but making things work properly and consistently, at a level that people depend on.

Eventually I moved on, but something started to feel off. The work was fine. But it lacked meaning. It lacked purpose. I kept seeing the same frustrations play out around me – people didn’t pay attention to detail, consultants who couldn’t see beyond their own narrow lane, web developers who were brilliant at building things but had no idea what to do when something broke or didn’t connect properly with the rest of a business’s systems. Nobody was measuring outcomes. Nobody seemed particularly bothered about whether it actually worked for the client. And fear of failure was holding everyone back from doing anything differently.

It drove me mad, if I’m honest. Around the same time, my partner had been pushing me for a while to go and build something of my own. She’s always believed I could do it, probably before I did. And she has a dream – one she’s had for a long time – of travelling the world. Properly. Not a two week holiday here and there, but really seeing it. I knew that if that was ever going to happen, something had to change. I had to build something that could make it possible.

So I started to think seriously about what that could look like. I knew I had an unusual ability to pay attention to detail. I’d always understood how compounding small improvements over time could lead to something significant – the one percent gains that most people ignore because they seem too small to matter. I knew I wanted to work with people who genuinely appreciated the help. Small and medium sized businesses, the kind of owners who are trying to do something real but don’t always have the technical support around them to do it properly. That’s when Small Tweaks came together.

We haven’t achieved everything we’re working towards yet – the dream is still very much in progress, and I think that’s important to say. But every business I help to do things properly is a step in the right direction. For them, and for us. That’s why I care so much about doing this right.