Blog
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Marketing and Technology: The Gap Costing You Customers
Read more: Marketing and Technology: The Gap Costing You CustomersI see it again and again, just how tightly marketing and technology are now bound together. You have marketers with a genuinely great eye, strong on design, strong on the creative side but who are just missing the technical skills to land it – and it shows. You can see…
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Most web designers ask the wrong first question
Read more: Most web designers ask the wrong first questionFor about a decade, I worked in technology, and a particular kind of phone call came in again and again. Someone would ring, having already worked out exactly what was wrong and exactly what I needed to do to fix it. “The service is slow and you need to sort…
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Why I Started Small Tweaks
Read more: Why I Started Small TweaksIt was a mild weekend in February, and I was sitting by a lake. I’d been reflecting on my day job, and I realised something was missing. I was working hard, trying to make a success of myself – but nobody really cared. Not really. The people I was serving…
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Website Health Check: 5 Simple Things to Check Right Now
Read more: Website Health Check: 5 Simple Things to Check Right NowMost business owners know their website probably isn’t doing as much for them as it could be. The problem is knowing where to look and what you’re even looking for. A simple website health check can tell you more than you’d think. The good news is that you don’t need…
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What Actually Is AI Automation (and does my business need it?)
Read more: What Actually Is AI Automation (and does my business need it?)Everyone’s talking about AI. And if you’re a small business owner, you’ve probably nodded along in conversations about it while quietly thinking: that’s all well and good, but what does it actually mean for me? The honest answer is that for most small businesses, AI automation isn’t about revolutionary transformation.…
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Why Your Website Is Costing You Clients (and how to fix it)
Read more: Why Your Website Is Costing You Clients (and how to fix it)Imagine walking into a shop that hasn’t been redecorated in ten years. You ask the shopkeeper to help you find something, but they can’t answer your questions properly and it feels like they don’t really care whether you buy anything or not. That’s what visiting a lot of small business…